Poll Position is a hybrid: a non-partisan news, polling, and social media company whose goals are to engage, enlighten, and entertain millions of people.
The vision
Engage the masses with exclusive news-making, buzz-generating public opinion polls, giving people everywhere an opportunity to vote and comment on hot topics, while learning the views of others.
Company leadership
Award-winning news and polling veterans founded and lead Poll Position. The company’s co-founder and CEO is Eason Jordan, who worked for 23 years with CNN, where he served as chief news executive. Co-founder Jeff Shusterman, president of Majority Opinion Research, plays a leading role in the company’s polling. Former CNN vice president Larry Register is a key member of the Poll Position team.
Ownership
Poll Position is owned by its founders.
Our business
By attracting a large, engaged, loyal audience, we plan to generate revenue three ways:
* Advertising: Featured on PollPosition.com, with interactive advertising among our ad package options.
* Sponsored polls: Flagged and featured as sponsored polls amid our editorial content.
* Private polling: Off-site, not-for-publication scientific surveys conducted by our team of polling experts.
Our polling
Our public opinion survey results are showcased on Poll Position’s website as well as Facebook and Twitter, with our users invited to vote and comment on all three platforms. Polls are conducted in two ways: scientific polls that reflect a representative demographic sampling of the American people, and online polling, which reflects the views of Poll Position users voting online.
Our scientific polling is conducted by Poll Position partner Majority Opinion Research (MOR). We uphold the highest standards of integrity and transparency in our scientific polling and reporting. PollPosition and MOR adhere to the terms of the National Council on Public Polls’s Principles of Disclosure and subscribe to the terms of the American Association for Public Opinion Research’s Code of Professional Ethics and Practices. Results of each scientific Poll Position survey are disclosed with accompanying crosstabs detailing survey methodology and the demographic breakdown of poll participants. Poll Position and Majority Opinion Research’s scientific survey methodology:
A random sample of adult Americans is surveyed by interactive voice response (IVR) calls to landline and opt-in cell phones. At least 1,000 interviews are conducted each evening. Calls are made from 6:00pm to 9:00pm local time in each time zone. Quotas are set for each time zone to assure national representation. Data are weighted by age, race, and gender. Questions of a political nature are additionally weighted by political party affiliation.
Each scientific poll is accompanied by an unscientific online survey, giving all Poll Position users an opportunity to vote on that topic, with users also able to comment on all polls topics. Online survey results are clearly labeled as unscientific, reflecting the views of participating Poll Position users.
For more information
Contact Eason Jordan: EJ@PollPosition.com
