Why watch the Super Bowl?
A majority of Americans will watch Super Bowl XLVI between the New England Patriots and New York Giants for one simple reason, the game. In a Poll Position national scientific telephone survey we asked do you most look forward to watching the Super Bowl for the game, the half-‐time show featuring Madonna, or the commercials televised during the Super Bowl?
The actual game between the Giants and Patriots was the choice of 51%, TV commercials during the game scored second at 21%, the halftime show with Madonna was the pick of only 5%, 21% said they are not looking forward to watching for any of those reasons, 3% did not have an opinion.
Men and women differed over the question. Among men, 64% said they will watch the Super Bowl for the game, 17% will watch for the commercials, 5% said they will watch for the halftime show, 13% said they are not looking forward to watching for any of the above reasons. Women countered with 38% saying they will watch for the game, 24% are looking forward to the commercials during the Super Bowl, 5% want to see Madonna at the halftime show, 28% of women say they are not looking forward to watching the Super Bowl for any of those reasons.
See the crosstabs below for a complete breakdown across all categories.
Poll Position’s scientific telephone survey of 1,186 registered voters nationwide was conducted January 29, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.
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Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position Crosstabs-Super Bowl what to watch
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