Why watch the Super Bowl?

Our scientifically-conducted national telephone survey results are reported below. This box contains a ballot for our companion online poll, which provides unscientific results.

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Why watch the Super Bowl?

A majority of Americans will watch Super Bowl XLVI between the New England Patriots and New York Giants for one simple reason, the game. In a Poll Position national scientific telephone survey we asked do you most look forward to watching the Super Bowl for the game, the half-­‐time show featuring Madonna, or the commercials televised during the Super Bowl?

The actual game between  the Giants and Patriots was the choice of 51%, TV commercials during the game scored second at 21%, the halftime show with Madonna was the pick of only 5%, 21% said they are not looking forward to watching for any of those reasons, 3% did not have an opinion.

Men and women differed over the question. Among men, 64% said they will watch the Super Bowl for the game, 17% will watch for the commercials, 5% said they will watch for the halftime show, 13% said they are not looking forward to watching for any of the above reasons. Women countered with 38% saying they will watch for the game, 24% are looking forward to the commercials during the Super Bowl, 5% want to see Madonna at the halftime show, 28% of women say they are not looking forward to watching the Super Bowl for any of those reasons.

See the crosstabs below for a complete breakdown across all categories.

Poll Position’s scientific telephone survey of 1,186 registered voters nationwide was conducted January 29, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.

What do you think?  Vote in our online companion poll and comment below.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation.  Here are the crosstabs for this poll:  Poll Position Crosstabs-Super Bowl what to watch

You can learn more about our polling methodology here.

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