Men, women at odds over Starbucks beer, wine

Our scientifically-conducted national telephone survey results are reported below. This box contains a ballot for our companion online poll, which provides unscientific results.

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Men, women at odds over Starbucks beer, wine

Americans are divided over whether it is appropriate for Starbucks to serve beer and wine in its cafes, according to our nationwide poll.

The world’s biggest coffee cafe chain, with 10,700 U.S. stores, announced this week it will soon begin serving beer and wine in select stores in southern California and Atlanta in an expansion of an trial initially carried out in six stores in Portland, Oregon, and Seattle, Washington.

Here’s the question we put to Americans in our scientific national telephone poll: Starbucks is beginning to serve beer and wine in some of its stores.  Do you think that it is appropriate for Starbucks to serve beer and wine?

Overall, 39% said yes, 39% said no, and 22% said they were undecided.

Men, women at odds

Men and women disagreed in their responses, with men favoring Starbucks selling beer and wine 49%-34%, while women oppose it 45%-30%.

Among age groups: 18-29 year olds 44% yes, 32% no; 30-44 year olds 44% yes, 36% no; 45-64 year olds 39% yes, 39% no; 65+ year olds 26% no, 55% no.

Whites favor it 44%-38%, and blacks oppose it 58%-25%.

Political affiliation: Republicans 38% yes, 38% no; Democrats 39% yes, 44% no; independents 41% yes, 36% no.

Poll Position’s scientific telephone survey of 1,113 registered voters nationwide was conducted January 24, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.

What do you think?  Vote in our online companion poll and comment below.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – Starbucks.

You can learn more about our polling methodology here.

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