Time to view online ads?
Less is better. In a Poll Position national scientific telephone survey we asked, when you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing that free content? Here is what our survey said:
A majority of the categories we polled selected 15 seconds. See all the results in our crosstabs. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position Crosstabs-Online ads
Poll Position’s scientific telephone survey of 1,179 registered voters nationwide was conducted January 15, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.
What do you think? Vote in our online companion poll and comment below.
The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.
Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls.
You can learn more about our polling methodology here.