Showdown: Best doughnuts?
In our national public opinion poll showdown between doughnut store giants Dunkin’ Donuts and Krispy Kreme, the American people have spoken: One chain’s doughnuts are best.
Drumroll please.
The answer: Krispy Kreme.
When we asked “Which doughnut store’s doughnuts do you like best – Dunkin’ Donuts, Krispy Kreme, or some other place?”, here’s how Americans responded:
Krispy Kreme 38%
Dunkin’ Donuts 20%
Some other place: 27%
No opinion 16%
Men, women, Republicans, Democrats, independents, whites, blacks, Hispanics, and adults of all ages agreed: Krispy Kreme doughnuts are better than those of Dunkin’ Donuts.
Poll Position’s scientific telephone survey of 1,076 registered voters nationwide was conducted January 10, 2012 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.
What do you think? Vote in our online companion poll and comment below.
The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.
Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – doughnuts.
You can learn more about our polling methodology here.
