America’s holiday moviegoers
As several highly-touted movies debut this holiday season, we wanted to know how many Americans intend to see at least one movie in a theater over the holidays.
Here’s what our national scientific poll found: thirty-nine percent say yes, 48% say no, and 13% are undecided.
The age group most likely going to a holiday film: 45-64 year olds (46%), followed by 30-44 year olds (42%), 18-29 year olds (39%). The least likely movie goers: 65+ year olds (23%).
Democrats (42%) and independents (42%) are more inclined to go to a holiday movie than Republicans (35%).
Poll Position’s scientific telephone survey of 1,133 registered voters nationwide was conducted December 15, 2011 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.
What do you think? Vote in our online companion poll and comment below.
The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.
Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – holiday movies.
You can learn more about our polling methodology here.