Who’ll shop on Black Friday?

Our scientifically-conducted national telephone survey results are reported below. This box contains a ballot for our companion online poll, which provides unscientific results.

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Who’ll shop on Black Friday?

Half of 18-29 year olds and Hispanics say they’ll go shopping on the Friday after Thanksgiving.

The Friday after Thanksgiving traditionally kicks off America’s Christmas shopping season, and it’s one of the biggest shopping days of the year.

Overall nationwide, 24% of Americans say they’ll shop on Friday.

Older Americans are less inclined than younger ones to go shopping on Black Friday.

Only 11% of those 65 and older say they’ll shop Friday, while 50% of 18-29 year olds and 22% of 30-44 year olds say they’ll shop Friday.

Poll Position’s scientific telephone survey of 1,168 registered voters nationwide was conducted November 22, 2011 and has a margin of error of ±3%.  Poll results are weighted to be a representative sampling of all American adults.

What do you think?  Vote in our online companion poll and comment below.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – Black Friday shopping.

You can learn more about our polling methodology here.

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