Doing most of your Christmas shopping at stores or online?
Where will you do most of your Christmas shopping this year: at physical stores or online?
When we put that question to the American people, 64% said physical stores, 19% said online, and 17% expressed no opinion.
Republicans are more likely than Democrats to do most of their holiday shopping online, with 24% of Republicans and 18% of Democrats saying they’ll do so.
Poll Position’s scientific telephone survey of 1,220 registered voters nationwide was conducted November 20, 2011 and has a margin of error of ±3%. Poll results are weighted to be a representative sampling of all American adults.
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The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.
Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – Christmas shopping.
You can learn more about our polling methodology here.