Apple tops Microsoft

Apple tops Microsoft

Apple is the choice. When asked in a Poll Position national telephone survey which company they admire most, Americans picked Apple over Microsoft with 39% choosing Apple versus 32% for Microsoft. A large number of 29% had no opinion.

A majority of Hispanics, Independents and those aged 18-29 picked Apple. Sixty-six percent of Hispanics selected Apple compared to 20% for Microsoft and 13% with no opinion. Of those 18-29 52% said Apple was most admired versus 30% choosing Microsoft and 17% with no opinion. Among Independents 52% said Apple was most admired while 23% selected Microsoft. Twenty-five percent offered no opinion.

African-Americans, those 65 and older, females and Republicans all said Microsoft was more admired than Apple. African-Americans led the way for Microsoft with 48% saying it is most admired compared to only 15% choosing Apple. Thirty-seven percent had no opinion.

Poll Position’s scientific telephone survey of 1,090 adults nationwide was conducted September 25, 2011 and has a margin of error of ±3%.

The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.

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Poll Position is committed to transparency and upholding the highest professional standards in its polling, explaining why we provide you with the crosstabs of our scientific polls. Crosstabs provide a breakdown of survey participants by age, race, gender, and political affiliation. Here are the crosstabs for this poll: Poll Position crosstabs – Apple-Microsoft.

You can learn more about our polling methodology here.